Earthcycle’s Perfect World (Our Vision)

In our perfect world packaging would never be garbage. When it finished its job protecting and displaying the purchased products, the packaging would continue its useful life or cycle back to its source, never losing value in the process.

When making purchasing decisions in this wonderful world, people would think about the impacts those decisions have on the ecosystem that sustains them.

For example, Grandma would buy the toy train in the compostable box for Junior’s birthday, knowing that her environmentally-conscious choice contributes to making her grandson's future world an even better place. And Junior's choice would be the organic strawberries in the Earthcycle Packaging for Mother’s Day Brunch, showing Grandma he’s learned from her nature-friendly example. Each small purchasing – and packaging – decision made in Earthcycle's perfect world ensures a planet we’d be proud to hand off to future generations.

How Earthcycle Will Help Get Us There (Our Mission)

Provide Options
Not only are our products fully compostable (they cycle back to earth when finished, just like in our perfect world above), they are made through innovation that allows us to make use of a former waste product – palm fiber – in their creation.
We design packaging to meet the needs of growers, food packers, retailers, food service establishments and consumers while protecting the natural world that sustains us.

Provide Information
If we expect our customers to make responsible purchasing decisions, part of our job must be to provide them with the necessary tools to understand how they can make responsible purchasing decisions. Earthcycle's mission is to help unravel the myth that influences packaging choices by continuing to provide information and access to resources, allowing customers to purchase responsibly.

Walk the Talk
At Earthcycle we are in the process of assessing our Corporate Responsibility with the help of Canadian Business for Social Responsibility’s GoodCompany Guidelines.

These Guidelines provide a disciplined approach to assessing our impacts and developing benchmarks to measure our performance. The results of our efforts will be expressed here on these pages. We hope you will be patient with us while we are making sure we can walk the talk with our heads held high!

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About Earthcycle

With more than 16 years of experience successfully commercializing ideas and technologies in the Asia Pacific region, Shannon Boase, president of Earthcycle, is a proven senior international business executive. Her specialities lie in developing and orchestrating the fine details of bringing ideas to market, including operations, branding, marketing, communications and talent management.

Prior to Earthcycle’s start-up, Shannon worked with the Malaysian Government from May 2002 to July 2004, helping to bring palm fiber usage to market. Her work in Asia paved the way for Shannon’s entrance into the sustainable packaging market in North America.

Shannon has earned an MBA in Technology and Innovation from the Theseus Institute in France, a Graduate Diploma in Asian Studies from the McRae Institute of International Management (Capilano College) and a Bachelor of Business Administration (Marketing) from Simon Fraser University.

Memberships
Earthcycle is a member of:

• The Roundtable on Sustainable Palm Oil
• The Sustainable Packaging Coalition
• The United States Composting Council
• The Composting Council of Canada
• The Produce Marketing Association
  

Board of Advisors

Scott MacDougall, President/CEO TerraChoice Environmental Marketing
A biologist by education, Scott has spent his entire career as an executive in the environmental industry.

Peter MacLean, Director, Thexton Capital
Peter is experienced in deal structuring, bringing new technologies to market and has proven business development skills in North America and Asia.

David Nelson, Chairman and CEO, Nelson International Ltd.
David is a seasoned entrepreneur with over 30 years of experience in international trade.

Dr. Dave Edelman, President, Practical Analytical Solutions
Dave is a Pulp and Paper Technology Specialist with extensive experience in environmental testing and new product development.

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